May 23, 2015



MyRefractions met Hamra Alam – a Fashion Designer, Creator, Teacher and the CEO of Lights Camera Fashion (LCF) at the authentic Indian Restaurant Lanterns en route Budaiya recently over subtle-spicy Punjabi Samoosas and tasteful Masala Tea… to discuss fashion, passion and the

profession. The snacks were as wonderful as what Hamra had to share…

What is fashion to you?
“Fashion is a form of expression to me”, said Hamra. “Fashion takes a woman to the skies and beyond. Picking the inputs from culture so embedded in the minds and lives of people and using it in the expressions I try to create in itself forms a unique and fulfilling experience. I want the design to bring out the creativity within myself… and I am a practical designer who loves to work on Chiffons and Georgettes. The true essence of a woman with the design tones bringing out her deeper sensualities through the flowy materials… party with her moods and dance with her passions…. brings out her innocence, inner beauty and all feminity awaiting to be expressed. Clothing is the extension of one’s soul”.

fashion2A passion to share…
Red, a colour so closely associated with passion is being tried on enhancing and bringing out the cultural essence of fairytale dresses like the Abaya. Scarves are the other accessory that gets more focus these days apart from Abayas. Now these are designed in the Kingdom of Bahrain to other ardent women who are like fresh, cool breezes that flow around. The designs lead to titles and labels and to brands.

“At Hamra Alam’s LCF, we hand-hold the enthusiastic fervent beings to make their dreams come true. The teacher within Hamra Alam has brought out the confidence in many of her students who are now in various levels of training with some closer to have their own label branded”, says Hamra.






A sketch of Hamra Alam by artist ‘ Mohsen’.

How Bahrain found you?
Hamra was in England when a tragic twist of fate took her autistic cousin away at a young age of 23. For a little girl of 6 who collected the colourful remnants of clothes from the fabrics her mother stitched to put together a dress for her rag doll; to an 8 year old who designed dress for her new born sister… the departing was too much to bear. After a year in the UK, Hamra returned to the Middle East this time to Bahrain as a Consultant and Cultural Advisor to a German Company. Lights Camera Fashion – LCF – was thus born in Bahrain keeping the cousin she had lost alive through the many charities she supports. LCF is a registered company in the United Kingdom in the year 2013. Finding the true meaning of life in teaching, inspiring, encouraging, and donating…Special thoughts?
“Let your pencil take you for a walk”. Well, that mostly says everything that Hamra Alam’s vision stands for. With so much to give back to life, no one has the right to give up, says Hamra with a sparkle in her eye that outshines even the Noor-el-Ain.
Hamra Alam’s expedition is beginning to reach higher destinations. She invites all to be a part of this exciting voyage which involves glittering fashion shows, catwalks displaying top creations from highly regarded designers, girls who overcame several odds to pursue their dreams, people in action behind the scenes, the charities, the causes supported and much more. Our journey will sure continue… Come, let us walk together.Interview with students –Habibi and Fatima
Sun shone brightly through the tall windows of the cozy room at the Diplomat Radisson. Green palms swayed by the blue waters.The students in that room – Fatima and Habibi – were busy with
their sketches with Hamra having a sharp eye on their pages. Sketch books… water colours… pens… all flowed with the creative designs of the students.Hamra was relaxed and was showing her students a few new sketches.

fashion5After the initial introductions by Hamra, MyRefractions settled by their desk to listen to their dreams and aspirations that would lead into that magnificently wonderful world of fashion. Habibi Yaqub looked business-like in her bold white – red – black combination. After 25 years of living in Saudi Arabia, Habibi – mother of three – came to Bahrain in 2010. A facial therapist and an accomplished interior designer, Habibi successfully catered to the needs of a higher clientele for many years. Passionate about arts, she had tried her creativity on quilt-making, water colouring and other art forms.


During that time she realised that her passions for art can find its ultimate realisation through fashion, something which she says “was never thought to be achievable, ever”. A meeting with an American lady opened up new avenues for Habibi’s artistic expressions through floral designs. All these led to meeting Hamra at a fashion show in Awali, organised by the American Womens’ Association (AWA), Bahrain. From that meeting onwards, Habibi never looked back. Thanks to Hamra’s continued patience and infinite encouragement, Habibi is now doing her level one at Lights, Camera, Fashion in Bahrain.
Habibi Yaqub dreams of opening a boutique shop in Bahrain which will showcase everything from
formals to casuals.